About Amanda Randell Cox

Flowers and design are a passion that has given me a very fulfilling career exploring nature.

“For as long as I can remember, flowers and the English landscape have held me captive.”

Form, colour and structure inspired me to create designs from an early age. I originally  trained in London with Moyses Stevens in Barclay Square and Sloane Street followed by six years in Paris at Disney, where I was also influenced by fabulous designers such as Christian Tortu and Pierre Brinon’s shop, Mille Feuilles, with its exciting array of vintage containers.

In 2011 I embraced the opportunity to become one of the few British Master Florists in the country, studying with the hugely talented Tina Parkes at the British Academy of Floral Art in Exeter. I loved studying so much I stayed and am thrilled to be one of their tutors, teaching professional floristry.

“My passion is to create gorgeously creative and unique wedding flowers, where inspiration is drawn from the personal reflection of each couples unique vision.”

I am committed to styling and designing unique and romantic wedding flowers in the West Country and further afield, where we take enormous pride in delivering any manner of floral schemes, be it rustic, eclectic, abundant, wild or elegant, contemporary or traditional, (the list goes on), enhancing the overall ambience but above all, creating deeply romantic wedding flowers.

Qualifications are sometimes given short shrift in this industry, but the benefit of choosing a qualified florist is that you are in a safe pair of hands, that any design style of your choice can be created, instead of picking a florist with a particular style.

All flowers are fascinating and wonderful and are sourced both locally and/or from the auction houses in Holland where flowers can be found from anywhere in the world  i.e. King Protea from South Africa and Lotus seed heads in Australia to Edelweiss from Austria, the choices are all yours.

In 2014 I became a Gold medallist at the prestigious RHS Chelsea Flower Show, and in 2016 I found an opportunity to study with the American Institute of Floral Design becoming an American Master at the AIFD Symposium in California.

2019 sees the launch of a brand new venture, The Flower Smiths, a floral consultancy offering venues and brides a choice of excellent floristry and a sharing caring support network for florists to thrive.

Over the years I have met and worked with fantastic florists and I wanted to give back and help new and exciting florists making a name for themselves in the industry.

“My flowers were breathtaking, they were more than I could ever have hoped for and I cannot thank you enough for your guidance along the way”. – Melanie